JW Partnership Consulting was born from a deep-seated passion for fostering meaningful connections and a steadfast commitment to helping businesses thrive. Recognizing the transformative power of exceptional experiences, we envisioned a consulting firm that not only drives business success, but also creates lasting, impactful relationships within the sports and entertainment industry.
In today's competitive sales landscape, many sellers focus on pushing inventory onto clients instead of investing the time to build relationships, understand their business needs, and foster partnerships that yield meaningful results. By choosing a boutique agency like ours, you benefit from flexibility, personalized service, and expert guidance that drive long-term success and sustainable growth, all while maintaining cost efficiency.
Our core values
Our business is driven by a set of core values that prioritize ethical practices, foster a spirit of collaboration, demonstrate unwavering commitment to our clients, and embrace an innovative approach to everything we do.
Integrity
Always act with honesty and uphold the highest ethical standards. Ensure transparency in all dealings with clients, partners, and stakeholders.
Collaboration
Promote teamwork and open communication within the organization and with clients. Value diverse perspectives and leverage collective expertise to achieve the best outcomes.
Client-centricity
Prioritize the needs and goals of clients. Develop tailored solutions that address specific client challenges and objectives.
Innovation
Encourage creative thinking and the adoption of new technologies and methodologies. Stay ahead of industry trends to provide cutting-edge solutions.
Our leadership
Jon Werbeck
Founder & CEO
With over two decades of experience in the entertainment industry, Werbeck is a seasoned veteran with a proven track record of success. Throughout his career, he has held executive positions at some of the most prominent organizations in the industry, including Live Nation, AEG, the San Diego Chargers, the Tampa Bay Lightning, the PGA TOUR, and Madison Square Garden.
In addition to his work with leading sports and entertainment properties, Werbeck also led the sports marketing efforts for BELFOR Property Restoration, where he was responsible for both B2B and B2C strategies. His expertise in securing and cultivating high-value sponsorships has resulted in over $150 million in sports and entertainment sponsorships with Fortune 500 brands.